Much like the "emperor's new clothes", the dot-com demise gives these companies the opportunity to assess the internet for the unique communications vehicle it is-a person to person communications vehicle that enables non-simultaneous communications to take place at the time of greatest convenience to all parties involved.

The internet will impact our lives as significantly as television or radio before it. Despite the dot-com demise, internet usage continues to rise, and business-to-consumer (B2C) e-commerce sales are up 67% year to year. Outside of breaking down global informational barriers, the internet's greatest impact may well come in business-to-business (B2B) marketing as verses the more glamorous business-to-consumer (B2C) marketing. (Business Week 3/26/01)

Just as with radio and television before it, the internet commercial applications for