With the new product failure rate in the 90th percentile, it's little wonder
someone is always writing about why new products fail. They cite
failure to meet a real consumer need, failure to create a meaningful
competitive difference, failure to communicate the product's uniqueness,
failure to establish distribution, etc.

But most new product failures start long before the product is
introduced in the market. Here are ten reasons:

1. ) The greater the risk, the greater the reward. Risk and reward are intimately linked.They are the lifeblood of the entrepreneur, but are somewhat foreign in